CV
How
I work
I'm a talented writer with a comprehensive set of skills.
Style – I can be elegant or earthy, or anything in between, but I’m always articulate, engaging and entertaining.
Tone – a business leader's authority, a fashionista's élan, the gallows humour of a football fan. I don’t just use the right tone, I define it.
Accuracy – I’m obsessive about spelling and grammar, but I don’t let
the rules get in the way of clever, compelling copy.
Speed – I’ve always worked to daily deadlines. Producing bright,
original ideas at speed is second nature.
Editing – copy can arrive dangerously raw. Checking it, crafting it and turning it into something beautiful is a labour of love.
Clarity – from UX for the 50+ market to a handbook for the telesales team, every paragraph needs to teach the reader something new.
Skills in brief
Long copy
Tag lines
Concepts
Banners
Social
Radio
TV
Video scripts
Outdoor
Internal comms
Style guides
Tone of voice
Axe throwing
Where
I've been
Senior copywriter. Oliver
September 2019 - October 2025
Working across many accounts including Virgin Media, adidas, Boots, AXA, RHS and The Guardian.
Senior copywriter. TalkTalk
February 2018 - September 2019
A lot of tech projects, a lot of UX and UI, and a lot of TV and entertainment, including showreels.
Freelance copywriter and consultant
July 2017 - February 2018
B2B comms for corporate clients, grant applications for a small charity, one-liners for Pimm's and emails for Calvin Klein. After years at
The Times, the variety of freelance work was refreshing.
Senior copywriter/Head of copy. The Times
2001 - 2017
As head of a talented team, I took charge of every kind of marketing
and advertising activity, including:
• Concept-driven integrated campaigns
• Digital executions ranging from individual MPUs to entire websites
• Radio ads, TV spots and short films
• Premium DM pieces and CRM EM suites
• Long-copy advertorials, style guides, tone-of-voice guides, instruction manuals, point-of-sale material, event and experiential furniture...
Acronyms
CRM
POS
B2B & B2C
DM & EDM
SEO
UX
CTR
CPC
About me
I’m a communicator, a craftsman and a storyteller. I take pride and pleasure in my ability to inspire, inform and persuade.
I’m a team player and believe that all stakeholders have a single aim – to create work that’s high quality and effective.
I've written two rhyming children’s books, embedding augmented reality in the illustrations so that kids can watch them come alive on phones and tablets.
I have a BSc (Hons) in psychology from London University.